15 Years Helping People Choose Coverage Confidently
We're an independent agency — not tied to any one carrier — so our advisors recommend what actually fits your life, your family, and your business.
Plan Finder Hubs was started for one reason: New York deserves a navigator that knows New York.
In 2018, our founder watched her aunt — a Bronx home-health aide, a citizen, a U.S. Army veteran's widow — spend six weeks bouncing between NY State of Health, a federal call center, and three brokers who didn't understand the Essential Plan. By the time she enrolled, she'd been hospitalized for an asthma flare-up that her medication would have prevented.
That hospital bill — $8,400 in a system that offered her near-zero-premium coverage the entire time — is the reason we exist. New York has the most generous and the most complicated marketplace in the country. We built a navigator portal that finally treats those two facts as inseparable.
Today our certified advisors enroll New Yorkers in every pathway the state offers — Essential Plan, Medicaid, Child Health Plus, Qualified Health Plans, SHOP — in seven languages, across all sixty-two counties.
Four ways our practice is different.
“Every New Yorker — citizen, resident, asylum-seeker, restaurant worker, freelancer, entrepreneur — deserves a navigator who knows New York's marketplace as well as they know their own home.”
Four words we live by.
New York carriers we work with daily.
Plan Finder Hubs is appointed with — or contracted through — every major health, dental, and vision carrier operating in New York State:
A directory built to be browsed - not a funnel to one plan.
We are an independent directory staffed by licensed insurance agents nationwide. Our entire practice is built around showing you every available plan, not steering you toward one.
See Every Plan, Not Just One
We don't run you through a quiz that spits out a single answer. We show you the full directory of available plans for your ZIP code so you can compare and decide for yourself.
Free, Independent, Unbiased
Carriers compensate us when you enroll, so browsing the directory costs you nothing. We're not paid more to feature one carrier over another - every plan is listed on equal footing.
Multilingual, Always
Support is available in Spanish, Mandarin, Cantonese, Bengali, Haitian Creole, and Russian - because browsing and enrolling should never happen in a language you don't speak fluently.
No Pressure, No Single Pick
We built the directory so you can browse at your own pace. If you want a plan explained, support is available - but nobody narrows the list down for you unless you ask.
What browsing the full directory looks like.
These are illustrative examples of how browsing the directory can play out, not verified client testimonials. First names only are shown; details are composites, not guarantees of any outcome, price, or coverage.
I work in a restaurant six days a week and never had time to shop around. Being able to browse every plan available in my area myself, instead of taking one recommendation, made it easy to find something I could afford.
LuciaRestaurant worker
We have two kids and run a small bakery. Seeing every child coverage option and every plan for the two of us laid out side by side, instead of just one pick, made the decision feel like ours.
DmitriBakery owner
As a freelance illustrator I'd been uninsured for a while because the marketplace felt overwhelming. Being able to browse the full directory myself and compare plans that covered my specific doctors made all the difference.
AveryFreelance illustrator
I'm in my late fifties and between jobs. Browsing every available plan instead of getting a single quiz result let me actually see which ones included my cardiologist before I decided.
MarcusBetween jobs
My family is mixed-status. Other sites didn't make it clear what we could see. Here I could browse every option myself, for every member of my household, without pressure.
AmaraParent of three
We run a small design studio and our old broker disappeared. Being able to browse every group plan option ourselves, instead of waiting on a single proposal, sped up the whole process.
PriyaStudio owner